Propel Group, Inc.

Women of Faith

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Infinite Success.

Overview

Thomas Nelson Live Women of Faith National Conferences will be held around the country at approximately 28 various venues. Each year this client is challenged to market the program as “new” with the same core speakers. WOF is one of the largest live events held in this country—with some venues exceeding as many as 60,000 attendees.

Solutions

Propel first created style guides centered around the theme “Infinite Grace” so that products and services needs that preceded event marketing materials could marry with marketing and promotional materials. Never before had the two efforts coincided. Conference goers will see a full out coordinated effort with all product marketing—inclusive of inspirational books which were produced approximately 10 months before event marketing began.

Impact

Seminars booked full at every venue with an overall increase in merchandise sales.