A healthy Alliance with benefit to the bottom line.
VHA had initiated a publication which lacked a consistent brand. Processes were ill-defined, which further cramped their efforts to meet monthly timelines. This publication was intended to bring timely health care operation information to decision makers and serve as a valuable communications tool to VHA members.
Propel created new design formats utilizing publication software tools to streamline and maximize production time lines, devised efficient client/agency work processes, implemented rigid schedules and management processes, and organized out-of-state print and distribution contacts to maximize cost savings.
Advertising revenue is up by 22%, which enables client to cover print production costs — making this flagship publication a smart, efficient communications vehicle reaching over 18,000 readers each month. Readers respect the punctuality and business content. Advertisers recognize its value in reaching a depth of 28% of all U.S. health care decision makers.