Propel Group, Inc.

SOURCECORP, Inc.

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Choosing well meant choosing Propel.

Overview

Results were so high with previous campaigns, SOURCECORP engaged Propel again with their annual marketing campaign for their 3,800+ employees—one to generate interest and boost participation in their Annual Enrollment and Wellness program.

Solutions

Propel created a central campaign theme (“Choose Well. Live Well.”) and updated colorful graphics to pull together a cohesive, multi-faceted enrollment campaign.

Impact

Client has reported that their enrollment participation in the Wellness aspect of the program rose from 5% of all who enrolled for benefits to over 70%.