RoadLoans.com is an online lender that enables the car buyer to make his best deal and purchase his/her next vehicle as if they were a cash buyer—an enviable position for anyone. Once approved a certified check is delivered within 24 hours of inquiry. This often time enables a car buyer to make a better “deal” with their next purchase. Thus, RoadLoans’ marketplace position and success. Client-provided research shows that the Nascar audience profiles were indeed their audience, thus why they sponsor NASCAR driver Kevin Harvick.
Propel created full-page ads to rotate in the “Chase of the Cup” publication which ran over the course of race season focusing on both new car loans and refinance options. Messaging and ease of access to these lending options were precisely communicated.
Online inquiries spiked. Number of loans closed spiked. Refinance options never communicated before also spiked.