Propel Group, Inc.



A clean bill of brand health.


Novation acts as the supply contracting company for nearly 25,000 VHA health care and UHC member organizations to help them manage and reduce supply costs. Client needed to re-position themselves to serve competitive health care organizations that are not members of either alliance, as well as non-health care markets.


Design a brand which would convey the essence of what they do for the members they serve which helps health care providers manage supply costs and pinpoint savings.


The brand is a household name throughout the healthcare industry.

In 2010, VHA, UHC and Provista members used Novation and alliance contracts to purchase approximately $40 billion in product and services.

Through its affiliations with VHA, UHC and Provista, Novation represents the largest purchasing volume in the industry with:

  • $37.8 billion in annual purchases
  • 40 percent of the staffed beds in the United States
  • 45 percent of the nation’s admissions
  • 47 percent of nation’s total surgeries