NOVAPLUS Design Generator
Taking pharmaceutical packaging to a brand new label.
While working on a complete revamp of NovaPlus’s packaging graphic standards, Propel suggested a micro-site be developed to facilitate interaction and design selection between internal account staff and suppliers/manufacturers.
Propel created a site housed on Novaplus’s intranet that allowed the account managers to choose from a specified number of product categories and apply all available design variations and color options to those products. The chosen direction then could be emailed directly from the site.
Timely and efficient interaction between NovaPlus and its suppliers/manufacturers greatly enhanced time to market. The entire re-branding effort should ultimately lead to the primary goal of reducing medication errors.