Propel Group, Inc.

Neiman Marcus “the book”

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Judge a book by its team.

Overview

Client approached agency to help streamline the production process for their publication, the book, distributed nationally eight to nine times a year.

Solutions

Propel researched, developed and implemented strategic work processes to ensure timely publishing. Propel coordinated and managed daily design production and all approvals with a team of 20-30 different buyers, creatives, copywriter and copy editors and established timely deliverables to print buyers to meet stringent publishing requirements.

Impact

The results minimized costly upcharges for late disk releases by 30%. Propel’s error-proof files minimized costly changes at second and third bluelines by 43% over previous teams’ attempts. Bottom-line performance: 100% on-time delivery with 99.9% accuracy, resulting in substantial cost savings. The resulting efficiencies freed up internal creative resources to focus on the visual and written content, translating to an award-winning publication that increased sales.