Propel Group, Inc.

Neiman Marcus InCircle Program

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The point of more return.

Overview

Client engaged agency to create and implement a fresh approach for their internally produced customer reward program.

Solutions

Propel researched, developed and collaborated with client’s team of writers and producers to implement a campaign strategy that consisted of concise, to-the-point messaging, striking visuals and bold colors.

Impact

The result is renewed customer interest in the program while also complimenting the up-scale Neiman Marcus brand.