Propel Group, Inc.

Denton Square Donuts


It’s hip to be square.


Putting a new spin on donuts, or should we say shape, Denton Square Donuts serves up square donuts on the square in downtown Denton. To promote these tasty pastries, Propel was engaged to develop a complete branding package to include logo, menu, t-shirts, packaging, signage, and designs for an iOS app. We even contributed some recipe ideas.


The quirky take on the donut called for a similarly hip brand and character to represent the shop. Inspired by early jazz album cover illustrations by Jim Flora, the brand taps into the vibe of the internationally famous jazz program at the University of North Texas.


Client was so grateful for all the wonderful creative work that they named a donut after one of the Propel founders. So the next time you are in Denton, stop in and ask for “the Darren.” You will not be disappointed.