Propel Group, Inc.

City of Irving, TX

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Hot to trot.

Overview

The City of Irving engaged InterStar Marketing & Public Relations and Propel Group for a new brand identity that would reflect the spirit and diversity of the city while also establishing its place in the growing DFW metroplex.

Solutions

After isolating key attributes, attitudes, and history within the city, Propel created a unique identity with multiple executions to allow for the city’s diverse graphic needs. Fluid, abstract mustangs capture the spirit, strength, and progressive-thinking culture of Irving, Texas.

Impact

Succeeding where previous firms had not, approval of the new brand was all but unanimous. With the identity launch scheduled for 2010, the city and it’s residents are chomping at the bit for the new year.