Propel Group, Inc.

Carter BloodCare

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You get what you give.

Overview

This well-established blood bank was in need of new branding and advertising avenues to boost their donor-driven collection process as they grew their reach into south central and east Texas.

Solutions

Propel Group designed new branding, focusing on the donor with pictures of real people and real testimonials. Also produced were full-size vehicle wraps for mobile units, turning them into friendly‚ “billboards on wheels.”

Impact

With this less-clinical identity, Carter BloodCare is now enjoying being able to provide potential donors with a more approachable, people-oriented atmosphere for giving, along with vital messages why you should give—and give often.