Propel Group, Inc.

Cancer Care Services

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An inspiring new look.

Overview

Client contacted Propel with needs for branding and ramping up their online presence. Previous site was an embarrassment so they took it down.

Solution

Create a new brand. Create a new positioning statement that defines their purpose. Develop a mobile friendly CMS site that staff could be trained to make future updates themselves.
“We want people to know what we do—and how we can be helpful for Cancer patients.” Propel further created social accounts and eblast templates to enable to post news regularly. Also, Propel implemented e-commerce accounts and an online presence at zazzle.com to generate additional income streams for this non-profit client.

Impact

Ecstatic. WOW, OMG was their response. They have over 700 followers. Credibility was brought forth online and across all their marketing materials.