Blue Coat Systems
Emerging in the fast-growing spyware prevention industry, Blue Coat needed a channel-marketing, cross-media campaign that would grab attention and increase market share.
Propel Group created an online advertising campaign geared towards IT professionals throughout the U.S. and Europe. Marketing and advertising kits were created and email blasts were designed to effectively get their message to the targeted professionals.
Blue Coat’s Interceptor™ hardware gained recognition as a serious player in the spyware prevention arena and recruited a record number of partners in the effort.