Propel Group, Inc.

Blue Coat Systems

port_detail-bluecoat01
port_detail-bluecoat02

Marketshare exposed!

Overview

Emerging in the fast-growing spyware prevention industry, Blue Coat needed a channel-marketing, cross-media campaign that would grab attention and increase market share.

Solutions

Propel Group created an online advertising campaign geared towards IT professionals throughout the U.S. and Europe. Marketing and advertising kits were created and email blasts were designed to effectively get their message to the targeted professionals.

Impact

Blue Coat’s Interceptor™ hardware gained recognition as a serious player in the spyware prevention arena and recruited a record number of partners in the effort.