Propel Group, Inc.

Belltower Chapel & Garden

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Everyone Googled and went gaga.

Overview

This newly-created wedding and special event venue came to Propel needing to carve out a niche in an already-saturated market. With nothing but a business plan and market research, Propel set to work.

Solutions

Isolating the most unique and appealing aspects of the location, Propel created an identity and a website that captured the beauty of the venue while also establishing its online credentials as a high-quality business. Additionally, Propel was charged to create, implement, and manage a Google AdWords campaign as well as an online media campaign utilizing both “organic” and “cost-per-click” search engine optimization, which generated over $100,000 in the first 60 days, and $175,000 in the first 120—wow.

Impact

Client was ecstatic about the design and the results. Within 30 days of the site’s launch in November 2009, Web traffic increased over 2,600%, and the client secured two contracts (and their first revenue) and was flooded with requests for tours—all with only online advertising in the marketplace.