Propel Group, Inc.

Alliance Texas


Propel took flight, and so did its client.


Perot Systems, in conjunction with Hillwood Development, was searching for a strong communications and collateral system to promote and advertise their premier 17,000-acre master-planned, mixed-use community located in north Fort Worth. AllianceTexas offers a variety of commercial real estate options, including new industrial, office, and retail. Anchored by the inland port known as the Alliance Global Logistics Hub, AllianceTexas is home to 230 companies, 28,000 employees, and 7,100+ single-family homes.


After thorough debriefing and a “bird’s-eye-view” helicopter tour over the enormous acreage, Propel Group created cohesive branded master templates for various collateral and marketing programs as well as signage throughout the vast properties.


AllianceTexas rapidly became known for the high-caliber development for which it was designed—quick to attract commercial interest.