Propel Group, Inc.

The driving force.

In the creative services arena, it is not technology but the staff of genius that makes the magic happen. They are the innovation and the methodology for all great creative ideas. Our clients simply provide them the products and services to apply skills and talents to excel. At Propel, we also seek creative talent with distinct business skills. Thus, a delicate balance of both left and right brain is a rare find—though once in place, we soar.

While we are all highly trained and degreed specialists in what we do, no employee at Propel serves within the confines of a single role. We believe everyone is creative—and everyone contributes to client problem solving. That’s why we’re organized into cross-disciplinary teams. By bringing all of our knowledge to the forefront, our clients reap maximum output. We are also a dog-friendly workplace.

Darren Weirich

“What If” Creative Strategist

The eternal “what if” guy, Darren Weirich is one of the two founding partners of Propel Group, Inc. Since launching the studio in 1996, he has been integral in acquiring and serving its diverse clients, including EDS, JCPenney, Texas Instruments, Greyhound, The Dallas Morning News, Lucent Technologies, USAA, Neiman Marcus and the Dallas Mavericks.

Prior to co-founding Propel Group, Weirich was owner of o32 design, a graphic design studio. He has also held creative positions at the corporate in-house design department of VHA and the advertising/design firm of Robert A. Wilson Associates. While working towards his BFA at the University of North Texas, he was employed as a creative director at the University Union, working primarily on campus and university program promotions. He was also an art director at Fineline Graphics, a University-sponsored, student-run design studio.

Weirich is a graduate of the University of North Texas with a BFA in Advertising Design. He is married, and has one child and a passion for classic cars and riding his motorcycle. His ultimate goal is to ride his motorcycle through all 50 states. 48 down, 2 to go.

Darren Weirich


Dale Rushing

Creative Strategist / Task Master

Dale Rushing is a principal partner of Propel Group, Inc. He helps Propel clients navigate the digital landscape and print marketing arenas with creative strategies that break through and reach their target audiences.

Not bragging, but he has led successful local and regional multi-media marketing programs in the fields of health care, hotels, food and beverage, financial services,  consumer/retail, legal, business-to-business, education, real estate, entertainment, sports, automotive and nonprofit, as well as having senior level experience in corporate branding and publication design. (How did he do all that? With a brilliant staff, of course.)

Prior to co-founding Propel Group, Rushing was manager of design services/marketing communications at VHA Inc., where he managed a design team for over 30 business units and regional offices throughout the United States. He has served in senior level creative director positions for numerous well-respected area firms in Dallas. He also has taught publication design at the university level, and he began his career in print media with the Fort Worth Star-Telegram and the Houston Post, where he learned the meaning of deadlines—chop chop. Rushing is a graduate of the University of Houston with a BFA in Graphic Communications. He has completed additional undergraduate work in Switzerland and France. Rushing has served as a board member for the Dallas Society of Visual Communications and is married and has three grown children.

Dale Rushing