Propel Group, Inc.

4 Email Tips to Increase Your Open Rate.

Think about your last email campaign; did it perform as well as you had hoped? We can help, and here’s four tips to prove it.

1. Write an easy-to-open subject line.

Arguably the most important step—and thus the most challenging—is writing a great subject line. More often than not, it’s the only chance you have to convince your recipients to open your email. Let’s break down this email’s subject line to see what may have convinced you to open it!

    • Clearly indicate any action the recipient must take. Otherwise, be specific about how the email’s content helps them: “How to Write Better Emails.”
    • If applicable, use finite numbers to reinforce the action: “4 Email Tips.”
    • The why. Sometimes the subject is obvious enough, such as “20% Off All Items in Our Store.” Other times, it gives context: “to Increase Your Open Rate.”

2. Deliver the goods and nothing but the goods.

Always assume that your recipient has 15 seconds or less to read your email. Make sure that what you promised the email would be about (in the subject line) is exactly what the email contains.

Unless your email’s entire purpose is to deliver a digest, don’t abuse your recipient’s time.

3. Start and close with a call-to-action, if action is needed or desired.

Email, by its nature, is a delayed response communicator. We can’t predict when the message will be opened, and we certainly can’t react unless the recipient replies. So encourage a response at the beginning and reinforce it at the end. You may want them to pick up the phone, or visit your website to purchase an item, or literally reply via email.

4. Edit yourself.

Edit the subject line. Simplify your call-to-action. Narrow the scope. But most importantly, be you. If the message is professional, by all means be professional. But if the message comes from your heart, or your gut, or your soul, you create a stronger connection when using a natural, conversational tone.


You may have noticed an icon in your subject line (if your email supports it) in a recent email. They’re totally neat and definitely grab your attention. But if every email you sent had a star on it, that’d get annoying really quickly (unless you’re Macy’s and it makes sense.)
Use icons wisely: not only are they not supported in all email clients, but it should be relevant to the email.

Your Next Step

Talk to us about auditing, consulting, or producing your next email.

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