Biting off more than you can chew.

Propel Group recently completed a fun branding project for a unique donut store. The donuts are square and the shop is located in downtown Denton, just off the square. Hence the name, Denton Square Donuts. The client, directed by the landlord, contacted a local sign company to produce an exterior sign. A flat, lighted, can sign was their recommendation. The client naturally asked our opinion and unwilling to leave well enough alone, we suggested that a 3-D sign was in order.

A miniature version was built out of paper to get an idea of what that might look like. Without hesitation, that sign became what they wanted. Of course being a start-up, they had limited budgets. It is at this point of the story that the proverbial larger bite than one can chew was taken. You guessed it, I offered to build the sign for them. Those five years of working in a sign shop during my high school and early college years were going to be fully tested. The following is a pictorial catalog of the progress from start to finish.

Was it worth free donuts for life and a donut named after me? (Seriously, “The Darren” is delicious.) The joy on their face when the sign was installed and the sense of accomplishment knowing the right design was fully realized made it absolutely worth it. In fact, just this week I received an email from the client:

A guy just walked in…
“How’d you hear about the shop?”
“I was just driving by and saw the sign. That’s a really cool sign!”

Will I volunteer to do another anytime soon? Not likely.

The moral of this story — you never know how big of a bite Propel Group is willing to take unless you ask. For certain, the results are guaranteed to be sweet!

Speaking of sweet, there’s an app for that. No lie, they have an app that allows you to pre-order your donuts. And yes, our fingerprints are all over that as well. Check them out and make sure to “like” them on Facebook: Denton Square Donuts.